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Internationalization Process of Software Start-Ups
29,99 € *
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Masters Thesis from the year 2017 in the subject Business economics - Company formation, Business Plans, grade: 1,5, Berlin School of Economics and Law (Berlin Professional School), course: MBA Master Thesis, language: English, abstract: This thesis examines how a software start-up can effectively shape its internationalization process to secure its market position and to achieve a sustainable competitive advantage. To formulate possible recommendations, a literature study and a descriptive case study are carried out. The literature review considers the research domains of born globals, or rather, international new ventures, which describe the emergence of young, small and fast internationalized organizations. Furthermore, the literature study also reflects relevant theoretical explanations and frameworks such as: resource-based theory, knowledge-based view, dynamic capabilities, organizational learning, innovation theory, and international entrepreneurship. On this theoretical basis, study propositions are derived, which are then tested against the case study. The study consists of two cases and describes the internationalization process of two software start-ups. The results of the case study are then compared with the study propositions. Deviations are discussed in detail later. Finally, 24 recommendations are made which can support the effective internationalization process of a software start-up.

Anbieter: ciando eBooks
Stand: 28.11.2017
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Which Factors Determine the Success or Failure ...
39,99 € *
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Masters Thesis from the year 2017 in the subject Business economics - Company formation, Business Plans, grade: 2,0, Andrássy Gyula Deutschsprachige Universität Budapest, language: English, abstract: As more and more startup companies are founded every year worldwide, building up ones own business does not get easier. Since 9 out of 10 startups fail, future entrepreneurs are well advised to take a look at potential reasons for failure and success. Learning from others mistakes and studying success stories can improve their own performance and help to avoid critical errors. The academic paper at hand will provide valuable insights for entrepreneurs. After delivering an overview of the most commonly used terms and definitions in the startup scene, chapter 6 will describe the components of a business idea and how experts can assess a companys value. Subsequently, the most important factors for a startup companys success, according to literature review, will be listed and illustrated. Various standpoints of academic research and studies will be discussed. Delineating both internal and external factors, this thesis not only delivers a synoptic view of potential challenges inside a startup as well as in its ecosystem, but also juxtaposes these influences in opposition. The second part of this paper analyzes a series of interviews with twelve startup founders from three different regions (the province of North-Rhine Westphalia in Germany, Budapest in Hungary and the state of California in the US). Their views and experiences will be summarized and put into the context of their respective startup ecosystem. This way, the study is able to provide an understanding of the distinctive attributes of these ecosystems. Furthermore, the interviewees challenges and advices will be compared to previously reviewed literature. Therefore, the reader is able to gain insights from an academic perspective, as well as from real-life examples.

Anbieter: ciando eBooks
Stand: 07.11.2017
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Start-Up Financing. Where can a fresh entrepren...
13,99 € *
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Research Paper (undergraduate) from the year 2016 in the subject Business economics - Company formation, Business Plans, grade: 1,7, University of Applied Sciences Rosenheim (Wirtschaft), course: Betriebswirtschaftliches Seminar, language: English, abstract: To have a great idea for a Start-up is a very good predisposition for a successful business. Despite this amazing thought, unfortunately a lot of Start-ups fail at the beginning. According to the statistics 34% of entrepreneurs are 20-29 years old and 40% are between 30-39 years old once they start their first business. Most of the people in this age are already well-educated and they do not have many savings. It makes them look for alternatives, which could support the first critical years of their Start-up. At the beginning no one wants to invest in an unknown business, which leaves them with the idea of borrowing money elsewhere. As a matter of fact, no one wants to take a disadvantageous loan, so young entrepreneurs usually ask their family and friends for help, but by taking this kind of money, they are putting the good friendships and relationships at stake. So what are the options? Where can a fresh entrepreneur start looking for help and financial support? The answer should be clearer after reading this paper. The goal we are trying to reach, is to give a better overview of the options of financing, the advantages and disadvantages of different methods and show it on real life examples. One of the most important thing is to be well informed about the possibilities which are available, so it may come to the realization of the original idea and building of a successful Start-up. In order to give a better insight on this topic, we will also choose existing Start-ups and analyse what methods they have used, how they were implemented and what they had to give in return. We will pick not only from the successful ones, but also from the less fortunate businesses as its important to understand the know-how of winners just as important as to know the mistakes of others.

Anbieter: ciando eBooks
Stand: 07.11.2017
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How to start a trading business with $500
4,99 € *
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How to start a trading business with $500 Many new traders have little capital available in the beginning, but this is not an obstacle to starting a trading career anyway. However, this book is not about how to grow a $500 account into a $500,000 account. It is precisely these exaggerated return expectations that bring most beginners to failure. Instead, the author shows, in a realistic way, how you can become a full-time trader in spite of limited start-up capital. This applies both for traders who want to remain private, as well as for those who want to eventually trade customer funds. This book shows step by step how to do it. In addition, there is a concrete action plan for each step. Anyone can be a trader in principle, if he or she is willing to learn how this business works. Contents How can I become a Trader with only $500 at my stake? How do you acquire good trading habits? Become a disciplined trader! The Fairy Tale of Compound Interest How do you trade a $500 account? Social Trading Talk to your broker How do I become a professional trader? Trading for a hedge fund Learn to network Become a professional Trader in Seven steps. Yes, $500 is a lot of money.

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Stand: 23.04.2018
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Grundlagen zu Gründungen und Startups in Deutsc...
19,99 € *
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Dies ist ein Auszug aus meiner Bachelorarbeit Startups als ein potenzielles Marktsegment für den Vertrieb von IBM Cloud Computing-Services in Deutschland - Grundlagen und Handlungsempfehlungen. Vorgelegt am 15. August 2011 an der Dualen Hochschule Baden-Württemberg in Stuttgart. Mittlerweile habe ich mich der Definition nach Steve Blank angeschlossen: Ein Startup ist nicht einfach die kleinere Version eines großen Unternehmens. Es handelt sich vielmehr um eine temporär existierende Organisation auf der Suche nach einem skalierbaren und nachhaltigen Geschäftsmodell. - Steve Blank Ziel dieser Arbeit war es, umfangreiche Grundlagen hinsichtlich der Problemstellung zu erarbeiten und den Startup-Markt in Deutschland zu skizzieren, Grundlagen zu konsolidieren sowie zu definieren. 2004 ermöglichten mir meine Eltern ein Gastschuljahr in den USA. Ich hatte eine wundervolle Zeit im Bundesstaat New Mexico und danach die Chance, meine Erlebnisse in einem Buch in Zusammenarbeit mit dem Verlag Piribauer zu verewigen. Daraus ist ein spannendes Tagebuch mit einem umfangreichen Ratgeber entstanden; wertvoll für alle Schüler und Eltern, die ein Austauschjahr planen.

Anbieter: ciando eBooks
Stand: 07.11.2017
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Marketing with Social Media - 10 Easy Steps to ...
14,99 € *
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Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, youll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. Youll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is packed full of tips, traps to avoid and social media success stories, plus information on the newer platforms including Vine and Instagram. Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining full control over your message. Marketing with Social Media shows you how best to shape your social media strategy to suit your particular business, with practical advice and expert insight into the components of a successful campaign. Youll learn to: Create a profitable social media strategy for your business Exploit each platform to reap the highest returns Master the basics of each platform, and optimise your content Shape your reputation and promote your social media efforts Early success is important to the longevity of a resource-poor companys campaign. When done correctly, social media can propel a small business into unprecedented profitability, whereas misguided or half-hearted attempts result in wasted time. For small business owners seeking increased exposure without increased expenses, Marketing with Social Media is a roadmap to online social media campaigns. LINDA COLES is a social media specialist helping businesses make the most of online tools to grow their customers and networks. A conference speaker and author on building relationships, she also consults on how to use relationships, online and off, as a way to grow your business connection base and network online effectively.

Anbieter: ciando eBooks
Stand: 12.12.2017
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Marketing with Social Media - 10 Easy Steps to ...
14,99 € *
ggf. zzgl. Versand

Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, youll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. Youll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is packed full of tips, traps to avoid and social media success stories, plus information on the newer platforms including Vine and Instagram. Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining full control over your message. Marketing with Social Media shows you how best to shape your social media strategy to suit your particular business, with practical advice and expert insight into the components of a successful campaign. Youll learn to: Create a profitable social media strategy for your business Exploit each platform to reap the highest returns Master the basics of each platform, and optimise your content Shape your reputation and promote your social media efforts Early success is important to the longevity of a resource-poor companys campaign. When done correctly, social media can propel a small business into unprecedented profitability, whereas misguided or half-hearted attempts result in wasted time. For small business owners seeking increased exposure without increased expenses, Marketing with Social Media is a roadmap to online social media campaigns. LINDA COLES is a social media specialist helping businesses make the most of online tools to grow their customers and networks. A conference speaker and author on building relationships, she also consults on how to use relationships, online and off, as a way to grow your business connection base and network online effectively.

Anbieter: ciando eBooks
Stand: 07.11.2017
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Unicorn Tears - Why Startups Fail and How To Av...
17,99 € *
ggf. zzgl. Versand

The real-world secrets to startup success Unicorn Tears is the smart entrepreneurs guide to startups. A full 92% of startups fail in the first three years - but failure is not inevitable. Most of these companies self-sabotage, unconsciously eliminating any chance at success before they even get started. Its not the economy, its not politics, its not external factors; failure comes from within. This book shows you how to be one of the unicorns - one of the 8% who make it. Be prepared to un-learn everything you thought you knew about startups, as author Jamie Pride busts the harmful myths that lead so many companies to failure. Drawing upon his history as a venture capitalist, he reveals what investors want to see and hear, and what final factor puts your venture firmly into the yes column. Pride understands what matters in startups, and what gets in the way; his Hollywood Method for start-up success gives you a proven formula based on the tried-and-true framework Hollywood uses to make movies that succeed around the globe. Case studies illustrate what success looks like on the ground, and brings a global perspective to successful entrepreneurship and the strategies that help your business grow. Learn the truth behind the eight myths of startups Adopt a proven formula for success based on Hollywood blockbusters Craft a winning pitch to bring investors - and capital - over to your side Gain real-world perspective on startups and future trends Everyone wants their business to succeed, but wanting means nothing without a solid plan and the means to implement it. Unicorn Tears helps you set yourself up for success, and gives you the tools to forge your path to the top. JAMIE PRIDE is a serial entrepreneur and venture capitalist on a mission to help build better founders and a better venture capital ecosystem to support them. With over 20 years of experience building and investing in startups, he has a unique insiders view into what it takes to make a startup successful and what it takes to get funded.

Anbieter: ciando eBooks
Stand: 06.03.2018
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Unicorn Tears - Why Startups Fail and How To Av...
17,99 € *
ggf. zzgl. Versand

The real-world secrets to startup success Unicorn Tears is the smart entrepreneurs guide to startups. A full 92% of startups fail in the first three years - but failure is not inevitable. Most of these companies self-sabotage, unconsciously eliminating any chance at success before they even get started. Its not the economy, its not politics, its not external factors; failure comes from within. This book shows you how to be one of the unicorns - one of the 8% who make it. Be prepared to un-learn everything you thought you knew about startups, as author Jamie Pride busts the harmful myths that lead so many companies to failure. Drawing upon his history as a venture capitalist, he reveals what investors want to see and hear, and what final factor puts your venture firmly into the yes column. Pride understands what matters in startups, and what gets in the way; his Hollywood Method for start-up success gives you a proven formula based on the tried-and-true framework Hollywood uses to make movies that succeed around the globe. Case studies illustrate what success looks like on the ground, and brings a global perspective to successful entrepreneurship and the strategies that help your business grow. Learn the truth behind the eight myths of startups Adopt a proven formula for success based on Hollywood blockbusters Craft a winning pitch to bring investors - and capital - over to your side Gain real-world perspective on startups and future trends Everyone wants their business to succeed, but wanting means nothing without a solid plan and the means to implement it. Unicorn Tears helps you set yourself up for success, and gives you the tools to forge your path to the top. JAMIE PRIDE is a serial entrepreneur and venture capitalist on a mission to help build better founders and a better venture capital ecosystem to support them. With over 20 years of experience building and investing in startups, he has a unique insiders view into what it takes to make a startup successful and what it takes to get funded.

Anbieter: ciando eBooks
Stand: 30.01.2018
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Produkteinführung der Nuss Nougat Creme Lambert...
14,99 € *
ggf. zzgl. Versand

Studienarbeit aus dem Jahr 2017 im Fachbereich BWL - Unternehmensgründung, Start-ups, Businesspläne, Note: 1,7, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, München früher Fachhochschule, Sprache: Deutsch, Abstract: Diese Seminararbeit beschäftigt sich mit der Einführung eines neuen Produktes am Markt. Anhand des Marketing Mix wird aufgezeigt, wie eine erfolgreiche Produkteinführung erfolgen kann. In der heutigen Zeit, in der der Kunde aus einem Angebotsüberschuss von Nuss Nougat Cremes frei wählen kann, ist es umso wichtiger, als Anbieter aufzufallen, sich hervorzuheben und am Markt zu etablieren. Wenn heute ein Produkt eingeführt werden soll, muss die Geschäftsidee umsetzbar und gut durchdacht sein. Eine umfassende Marktanalyse, eine Situationsanalyse sowie eine Konkurrenzanalyse sind dabei unumgänglich. Um die spätere Umsetzung der Produkteinführung genau zu planen, bedarf es einer Strategie im Sinne des Marketing-Mix. Dieser zeigt eine detaillierte Planung der entscheidenden Faktoren Produkt, Place, Preis und Promotion auf. Da in dieser Seminararbeit die Produkteinführung nach dem Bottom-up-Prinzip gestaltet wurde, können nach der detaillierten Planung erst die Zielsetzungen für die nächsten fünf Jahre aufgezeigt werden. Das Vorhaben einer Produkteinführung in die Praxis umzusetzen, bedarf einer Investitionsplanung sowie einer potenziellen Umsatzentwicklung. Ziel dieser Seminararbeit ist es, aufzuzeigen wie wir das Produkt Lambertshazel in Deutschland vermarkten wollen, so dass es zu einem festen Bestandteil in jedem Haushalt Deutschlands wird.

Anbieter: ciando eBooks
Stand: 12.12.2017
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