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Social Media for Business - Foolproof Tips to H...
14,99 € *
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The quick-and-easy guide to effective social media marketing Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting your business online. Youll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. This new third edition has been updated to reflect the expanding influence of Instagram, and includes Snapchat, Security, Social Influence and updated case studies that illustrate the rapid evolution of social media as a business tool. Youll learn about the recent changes to Facebook, LinkedIn, YouTube and Pinterest and how to factor them into your strategy - as well as when to decide to transition toward or away from any specific platform. Social media can help you expand your networks, engage with your customers and help you grow your business, but not all platforms work for all businesses. The best results come from directed effort and stellar execution, and this book shows you how to make it happen from setup to sale. Learn where to focus your efforts for maximum gain Discover the newest platforms, their demographics and their potential Understand key changes that can affect the way you use major platforms Build an effective social media presence that translates into business Not every business needs a Facebook page, but every business does need some sort of online presence - and social media can be a high-impact, cost-effective way to reach thousands of potential customers. From building a profile to creating and curating content, Social Media for Business is packed with guidance every business owner needs. LINDA COLES is a professional speaker, author and trainer in social media and building relationships. She is author of Marketing with Social Media, Start with Hello and Learn Marketing with Social Media in 7 Days .

Anbieter: ciando eBooks
Stand: 21.05.2018
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Social Media for Business - Foolproof Tips to H...
14,99 € *
ggf. zzgl. Versand

The quick-and-easy guide to effective social media marketing Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting your business online. Youll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. This new third edition has been updated to reflect the expanding influence of Instagram, and includes Snapchat, Security, Social Influence and updated case studies that illustrate the rapid evolution of social media as a business tool. Youll learn about the recent changes to Facebook, LinkedIn, YouTube and Pinterest and how to factor them into your strategy - as well as when to decide to transition toward or away from any specific platform. Social media can help you expand your networks, engage with your customers and help you grow your business, but not all platforms work for all businesses. The best results come from directed effort and stellar execution, and this book shows you how to make it happen from setup to sale. Learn where to focus your efforts for maximum gain Discover the newest platforms, their demographics and their potential Understand key changes that can affect the way you use major platforms Build an effective social media presence that translates into business Not every business needs a Facebook page, but every business does need some sort of online presence - and social media can be a high-impact, cost-effective way to reach thousands of potential customers. From building a profile to creating and curating content, Social Media for Business is packed with guidance every business owner needs. LINDA COLES is a professional speaker, author and trainer in social media and building relationships. She is author of Marketing with Social Media, Start with Hello and Learn Marketing with Social Media in 7 Days .

Anbieter: ciando eBooks
Stand: 21.05.2018
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The Influence of Cultural Factors in Attitudes ...
29,99 € *
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Bachelor Thesis from the year 2017 in the subject Business economics - Company formation, Business Plans, grade: 1,7, Justus-Liebig-University Giessen (Anglistik), language: English, abstract: This thesis examines the effect of cultural factors on entrepreneurship in different eco-systems including attitudes and the role of journalism The object of this thesis is an exemplary examination of the question in a national context, whether and to what extent cultural dimensions influence individuals propensity to found a start-up. The entrepreneurial activities in Germany and the United States differ from each other which is also reasoned by different value systems and attitudes. Indications of rather an individualist or collectivist and rather a risk-averse or risk-affine attitude towards start-ups and its foundation will be focused upon. Building on Hofstedes research on cultural dimensions, newspaper and blog articles from the United States and Germany dealing with start-up foundations and the attitude of the respective society on start-ups including the founders views will be analyzed. Since all cultural dimensions are intercorrelated, quantifying the effects of how much single cultural dimensions influence start-up foundations while excluding the influence of other dimensions is difficult. Therefore, the thesis does not examine the effects of the above mentioned two cultural dimensions isolated from other cultural factors, but it sets a focus on those two dimensions by analyzing statements and ideas published in newspaper and blog articles that deal with founders and start-ups.

Anbieter: ciando eBooks
Stand: 20.02.2018
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The Relationship between Financial Capability a...
29,99 € *
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Bachelor Thesis from the year 2016 in the subject Business economics - Company formation, Business Plans, grade: A, University of Stirling, language: English, abstract: This study aimed to analyse the relationship between financial capability and student entrepreneurship at Scottish universities. Three research questions were considered based on the gaps and disagreements highlighted in the literature review. First: What is the level of financial capability of student entrepreneurs at Scottish universities and how does it differ from that of other students? Second: What factors contribute to the financial capability development of student entrepreneurs? and third: What are the relationships between specific components of financial capability and entrepreneurial attitudes and intentions? Using a mixed method design to data collection, the study incorporated an online questionnaire and face-to-face interviews. Data were collected from 107 students and 30 student entrepreneurs. The questionnaire findings showed that student entrepreneurs exhibited higher levels of financial capability, were more willing to take risks and also viewed entrepreneurship as less risky, when compared to other students. The data also suggested the need for improving students financial capability, especially regarding investments. Furthermore, the research established a remarkable relationship between financial capability and entrepreneurial attitudes and intentions. Interview data indicated that the development of financial capability is a complex process, but it is mainly shaped by parental influence, followed by internal triggers, experience concerning work and business and independent living. By establishing the need for improved levels of financial capability and the relationships between entrepreneurship and financial capability, this study recommends that both financial capability and entrepreneurship development programmes and policies should be encouraged to target students and student entrepreneurs with the groups specific requirements in mind.

Anbieter: ciando eBooks
Stand: 30.01.2018
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What Influences May Robo-Advisors Have on the S...
34,99 € *
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Masters Thesis from the year 2017 in the subject Business economics - Company formation, Business Plans, grade: 2,0, Liverpool John Moores University, language: English, abstract: This research project is going to examine and evaluate a new phenomenon of the financial advisory services market, the so called Robo-Advisors (RA). They represent the next stage of the evolution in the financial advisory and wealth management industry. RA are a new type of financial adviser or portfolio manager, which work solely online and with minimal human intervention and they stepped right into competition with human wealth managers. In a generation that grew up with the internet, computers and mobile devices, RA have the potential to start their triumph procession making many jobs of professional human financial consultants obsolete. The main objective of this research project is to sketch an overview of possibilities and disadvantages of Robo-Advisors in the future and give an outline to the academic research that will be needed in the future. This thesis is one of the first academic papers in English language, examining RA and their possible impact on the industry. As a field study, it delivers a broad overview of a large amount of topics describing the various characteristics of a fully automatic asset management system, and the competitive situation with human consultants or asset managers.

Anbieter: ciando eBooks
Stand: 12.12.2017
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Issues Faced By Small and Medium Enterprises In...
14,99 € *
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Seminar paper from the year 2016 in the subject Business economics - Company formation, Business Plans, grade: 81%, University of South Wales, language: English, abstract: The paper aims to analyse the current situation of a fictive company and moreover to work out an adequate internationalisation strategy considering the following three key objectives: 1. Reduce labour costs by shifting the production- centre to a low-income country, 2. Enter new markets in countries with a low level of market satisfaction, 3. Enlarge the range and variety of products through a highly educated R&D-Team. After evaluating the business environment, three potential target countries for the internationalisation process are assessed. In a next step the strengths, weaknesses, opportunities and threats are lined out. Moreover a PEST-analysis is conducted to prepare for the location decision. Finally, the most adequate method is selected and a brief conclusion and recommendation are given.

Anbieter: ciando eBooks
Stand: 07.11.2017
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Corporate Entrepreneurship. What do Companies r...
34,99 € *
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Research Paper (undergraduate) from the year 2016 in the subject Business economics - Company formation, Business Plans, grade: 1, Uppsala University, language: English, abstract: Within a world of emerging global markets and rapid technological development, there is a strong demand for entrepreneurship within established companies in order to stay competitive. According to different studies, there is a positive linkage between Corporate Entrepreneurship (CE) and companies performance, which leads to a strong demand from organizations to foster their entrepreneurial culture. The recruitment and selection function within Human Resource Management (HRM) is an essential driver to attract, develop, and retain entrepreneurial people within corporations. The literature proposes that companies should match their selection criteria to the identified dimensions of Entrepreneurial Orientation (EO). However, there is a lack of research if companies have specific HRM practices to select and retain entrepreneurial people. By investigating the recruitment requirements and development possibilities of Swedish-based companies, this study contributes empirical knowledge to the topic of how companies deal with HRM and CE. This information improves the understanding in the Corporate Entrepreneurship literature.

Anbieter: ciando eBooks
Stand: 07.11.2017
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The Dragons Den Guide to Real-World Business Mo...
17,99 € *
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The experts from the Dragons Den show entrepreneurs how to match their product or service with the right business model It takes much more to start a successful business than just a great idea for a new product or service. As contestants on the show regularly find out the hard way, the wrong business model can sink even the best new idea. In The Dragons Den Guide to Real-World Business Models , potential entrepreneurs and small business owners will learn how to turn their product or service idea into a profitable business in the real world. These days, you have to be creative not just in what you sell, but in how you sell it. Your business model has to take advantage of the technology and constant connectivity that pervades modern life. The Dragons Den Guide to Real-World Business Models shows entrepreneurs how to pick the right business model, integrate it with the Internet, and launch quickly. And for those who dont yet have a business idea, the book offers great advice on coming up with one. Features practical, applicable advice for entrepreneurs who need to find a profitable, effective business model for their idea Ideal for aspiring entrepreneurs who dont want to repeat the same mistakes they see on the Dragons Den each week Written by John Vyge, a business plan analyst who advises entrepreneurs and investors on how to create winning business concepts If you have a great idea for a new business but dont know where to start or how to get your business off the ground, The Dragons Den Guide to Real-World Business Models is the perfect gateway to small business success. John Vyge is a Certified Financial Planner professional and business plan analyst who coaches and educates startup entrepreneurs and investors on how to create investor-ready business plans and sustainable business models around winning business concepts.

Anbieter: ciando eBooks
Stand: 07.11.2017
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How to start a trading business with $500
4,99 € *
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How to start a trading business with $500 Many new traders have little capital available in the beginning, but this is not an obstacle to starting a trading career anyway. However, this book is not about how to grow a $500 account into a $500,000 account. It is precisely these exaggerated return expectations that bring most beginners to failure. Instead, the author shows, in a realistic way, how you can become a full-time trader in spite of limited start-up capital. This applies both for traders who want to remain private, as well as for those who want to eventually trade customer funds. This book shows step by step how to do it. In addition, there is a concrete action plan for each step. Anyone can be a trader in principle, if he or she is willing to learn how this business works. Contents How can I become a Trader with only $500 at my stake? How do you acquire good trading habits? Become a disciplined trader! The Fairy Tale of Compound Interest How do you trade a $500 account? Social Trading Talk to your broker How do I become a professional trader? Trading for a hedge fund Learn to network Become a professional Trader in Seven steps. Yes, $500 is a lot of money.

Anbieter: ciando eBooks
Stand: 23.04.2018
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Marketing with Social Media - 10 Easy Steps to ...
14,99 € *
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Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, youll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. Youll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is packed full of tips, traps to avoid and social media success stories, plus information on the newer platforms including Vine and Instagram. Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining full control over your message. Marketing with Social Media shows you how best to shape your social media strategy to suit your particular business, with practical advice and expert insight into the components of a successful campaign. Youll learn to: Create a profitable social media strategy for your business Exploit each platform to reap the highest returns Master the basics of each platform, and optimise your content Shape your reputation and promote your social media efforts Early success is important to the longevity of a resource-poor companys campaign. When done correctly, social media can propel a small business into unprecedented profitability, whereas misguided or half-hearted attempts result in wasted time. For small business owners seeking increased exposure without increased expenses, Marketing with Social Media is a roadmap to online social media campaigns. LINDA COLES is a social media specialist helping businesses make the most of online tools to grow their customers and networks. A conference speaker and author on building relationships, she also consults on how to use relationships, online and off, as a way to grow your business connection base and network online effectively.

Anbieter: ciando eBooks
Stand: 12.12.2017
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