Bachelor Thesis from the year 2016 in the subject Business economics - Company formation, Business Plans, grade: A, University of Stirling, language: English, abstract: This study aimed to analyse the relationship between financial capability and student entrepreneurship at Scottish universities. Three research questions were considered based on the gaps and disagreements highlighted in the literature review. First: What is the level of financial capability of student entrepreneurs at Scottish universities and how does it differ from that of other students? Second: What factors contribute to the financial capability development of student entrepreneurs? and third: What are the relationships between specific components of financial capability and entrepreneurial attitudes and intentions? Using a mixed method design to data collection, the study incorporated an online questionnaire and face-to-face interviews. Data were collected from 107 students and 30 student entrepreneurs. The questionnaire findings showed that student entrepreneurs exhibited higher levels of financial capability, were more willing to take risks and also viewed entrepreneurship as less risky, when compared to other students. The data also suggested the need for improving students financial capability, especially regarding investments. Furthermore, the research established a remarkable relationship between financial capability and entrepreneurial attitudes and intentions. Interview data indicated that the development of financial capability is a complex process, but it is mainly shaped by parental influence, followed by internal triggers, experience concerning work and business and independent living. By establishing the need for improved levels of financial capability and the relationships between entrepreneurship and financial capability, this study recommends that both financial capability and entrepreneurship development programmes and policies should be encouraged to target students and student entrepreneurs with the groups specific requirements in mind.
Un guide pratique et accessible pour vous familiariser au Business Model CanvasLe Business Model Canvas est fait vous, entrepreneurs ! Facile à employer, cet outil, centré sur la proposition de valeur, vous permettra de repenser vos priorités et dimaginer des plans daction concrets à mener en vue de créer de la plus-value pour votre entreprise. Ce livre vous aidera à :• Structurer vos idées les plus folles• Construire votre business model• Définir votre proposition de valeur• Et bien plus encore !Le mot de léditeur : Avec lauteur, Magali Marbaise, nous avons cherché à présenter aux lecteurs un canevas révolutionnaire, bien qua priori relativement simple. Développé par Alexander Osterwalder et Yves Pigneur, ce merveilleux outil risque bien de convaincre plus dun entrepreneur. Juliette NèveÀ PROPOS DE LA SÉRIE 50MINUTES | Gestion & MarketingLa série Gestion & Marketing de la collection 50MINUTES fournit des outils pour comprendre rapidement de nombreuses théories et les concepts qui façonnent le monde économique daujourdhui. Nous avons conçu la collection Business & Economics en pensant aux nombreux professionnels obligés de se former en permanence en économie, en management, en stratégie ou en marketing. Nos auteurs combinent des éléments de théorie, des études de cas et de nombreux exemples pratiques pour permettre aux lecteurs de développer leurs compétences et leur expertise.
Masters Thesis from the year 2017 in the subject Business economics - Company formation, Business Plans, grade: 2,0, Liverpool John Moores University, language: English, abstract: This research project is going to examine and evaluate a new phenomenon of the financial advisory services market, the so called Robo-Advisors (RA). They represent the next stage of the evolution in the financial advisory and wealth management industry. RA are a new type of financial adviser or portfolio manager, which work solely online and with minimal human intervention and they stepped right into competition with human wealth managers. In a generation that grew up with the internet, computers and mobile devices, RA have the potential to start their triumph procession making many jobs of professional human financial consultants obsolete. The main objective of this research project is to sketch an overview of possibilities and disadvantages of Robo-Advisors in the future and give an outline to the academic research that will be needed in the future. This thesis is one of the first academic papers in English language, examining RA and their possible impact on the industry. As a field study, it delivers a broad overview of a large amount of topics describing the various characteristics of a fully automatic asset management system, and the competitive situation with human consultants or asset managers.
Seminar paper from the year 2016 in the subject Business economics - Company formation, Business Plans, grade: 81%, University of South Wales, language: English, abstract: The paper aims to analyse the current situation of a fictive company and moreover to work out an adequate internationalisation strategy considering the following three key objectives: 1. Reduce labour costs by shifting the production- centre to a low-income country, 2. Enter new markets in countries with a low level of market satisfaction, 3. Enlarge the range and variety of products through a highly educated R&D-Team. After evaluating the business environment, three potential target countries for the internationalisation process are assessed. In a next step the strengths, weaknesses, opportunities and threats are lined out. Moreover a PEST-analysis is conducted to prepare for the location decision. Finally, the most adequate method is selected and a brief conclusion and recommendation are given.
Research Paper (undergraduate) from the year 2016 in the subject Business economics - Company formation, Business Plans, grade: 1, Uppsala University, language: English, abstract: Within a world of emerging global markets and rapid technological development, there is a strong demand for entrepreneurship within established companies in order to stay competitive. According to different studies, there is a positive linkage between Corporate Entrepreneurship (CE) and companies performance, which leads to a strong demand from organizations to foster their entrepreneurial culture. The recruitment and selection function within Human Resource Management (HRM) is an essential driver to attract, develop, and retain entrepreneurial people within corporations. The literature proposes that companies should match their selection criteria to the identified dimensions of Entrepreneurial Orientation (EO). However, there is a lack of research if companies have specific HRM practices to select and retain entrepreneurial people. By investigating the recruitment requirements and development possibilities of Swedish-based companies, this study contributes empirical knowledge to the topic of how companies deal with HRM and CE. This information improves the understanding in the Corporate Entrepreneurship literature.
The experts from the Dragons Den show entrepreneurs how to match their product or service with the right business model It takes much more to start a successful business than just a great idea for a new product or service. As contestants on the show regularly find out the hard way, the wrong business model can sink even the best new idea. In The Dragons Den Guide to Real-World Business Models , potential entrepreneurs and small business owners will learn how to turn their product or service idea into a profitable business in the real world. These days, you have to be creative not just in what you sell, but in how you sell it. Your business model has to take advantage of the technology and constant connectivity that pervades modern life. The Dragons Den Guide to Real-World Business Models shows entrepreneurs how to pick the right business model, integrate it with the Internet, and launch quickly. And for those who dont yet have a business idea, the book offers great advice on coming up with one. Features practical, applicable advice for entrepreneurs who need to find a profitable, effective business model for their idea Ideal for aspiring entrepreneurs who dont want to repeat the same mistakes they see on the Dragons Den each week Written by John Vyge, a business plan analyst who advises entrepreneurs and investors on how to create winning business concepts If you have a great idea for a new business but dont know where to start or how to get your business off the ground, The Dragons Den Guide to Real-World Business Models is the perfect gateway to small business success. John Vyge is a Certified Financial Planner professional and business plan analyst who coaches and educates startup entrepreneurs and investors on how to create investor-ready business plans and sustainable business models around winning business concepts.
Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, youll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. Youll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is packed full of tips, traps to avoid and social media success stories, plus information on the newer platforms including Vine and Instagram. Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining full control over your message. Marketing with Social Media shows you how best to shape your social media strategy to suit your particular business, with practical advice and expert insight into the components of a successful campaign. Youll learn to: Create a profitable social media strategy for your business Exploit each platform to reap the highest returns Master the basics of each platform, and optimise your content Shape your reputation and promote your social media efforts Early success is important to the longevity of a resource-poor companys campaign. When done correctly, social media can propel a small business into unprecedented profitability, whereas misguided or half-hearted attempts result in wasted time. For small business owners seeking increased exposure without increased expenses, Marketing with Social Media is a roadmap to online social media campaigns. LINDA COLES is a social media specialist helping businesses make the most of online tools to grow their customers and networks. A conference speaker and author on building relationships, she also consults on how to use relationships, online and off, as a way to grow your business connection base and network online effectively.
Masters Thesis from the year 2017 in the subject Business economics - Company formation, Business Plans, grade: 1,5, Berlin School of Economics and Law (Berlin Professional School), course: MBA Master Thesis, language: English, abstract: This thesis examines how a software start-up can effectively shape its internationalization process to secure its market position and to achieve a sustainable competitive advantage. To formulate possible recommendations, a literature study and a descriptive case study are carried out. The literature review considers the research domains of born globals, or rather, international new ventures, which describe the emergence of young, small and fast internationalized organizations. Furthermore, the literature study also reflects relevant theoretical explanations and frameworks such as: resource-based theory, knowledge-based view, dynamic capabilities, organizational learning, innovation theory, and international entrepreneurship. On this theoretical basis, study propositions are derived, which are then tested against the case study. The study consists of two cases and describes the internationalization process of two software start-ups. The results of the case study are then compared with the study propositions. Deviations are discussed in detail later. Finally, 24 recommendations are made which can support the effective internationalization process of a software start-up.
All the practical advice you need for starting a business Starting a business? Dont sweat it! Reflecting todays unique opportunities and challenges, Starting a Business All-In-One For Dummies is packed with everything you need to manage your personal and business risks and successfully navigate your first year in business. Written in plain English and packed with simple, step-by-step instructions, it shows you how to start up your dream business from scratch, write a winning business plan, secure financing, manage your risks successfully, navigate your first year of operation, and much more! The information inside is amassed from 11 bestselling For Dummies books, covering everything from franchising and home-based businesses to bookkeeping, accounting, branding, and marketing. If youre a go-getter looking for a way to launch a great idea and be your own boss, Starting a Business All-In-One For Dummies prepares you to beat the odds and become successful in your sector. Covers proven strategies on successfully branding and marketing your business Includes step-by-step guidance on keeping on top of the books Provides coverage of employee engagement and motivating employees Offers helpful hints for overcoming obstacles in starting a business Whether youre an aspiring entrepreneur or an expert looking to innovate, Starting a Business All-In-One For Dummies is the only reference youll need to start a business from the ground up.
If youve spent any amount of time online buying Information Products, then I have no doubt youve had come across one of these beauties: the infamous $10.00 profit plan products. But these arent just any ordinary 10-dollar products, mind you. These are things good stuffs are made of and these products that will continually earn its owner those profits consistently over and over again for as long as other people resell or distribute them. Thats right: the keyword is residual income and residual leads. And why do I use both words resell and distribution? Well, because many a time, when redistributing such $10.00 profit pulling products, they are more commonly given away free of charge even though, they can also be sold for a small profit. However, the preferred method is to offer them freely. But, if you offer such products for free, how on earth can you earn any money from them (I always say you cant make money giving away things for free)? Now heres the ingenious part of the concept and Im going to explain how its done right now so you can use this technique also to earn autopilot $10.00 profits without putting forth any further effort past creating the product itself.