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The Soft Edge - Where Great Companies Find Last...
4,99 € *
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What Does it Take to Get Ahead Now-And Stay There? High performance has always required shrewd strategy and superb execution. These factors remain critical, especially given todays unprecedented business climate. But Rich Karlgaard-Forbes publisher, entrepreneur, investor, and board director-takes a surprising turn and argues that there is now a third element thats required for competitive advantage. It fosters innovation, it accelerates strategy and execution, and it cannot be copied or bought. It is found in a perhaps surprising place-your companys values. Karlgaard examined a variety of enduring companies and found that they have one thing in common; all have leveraged their deepest values alongside strategy and execution, allowing them to fuel growth as well as weather hard times. Karlgaard shares these stories and identifies the five key variables that make up every organizations soft edge: Trust: Northwestern Mutual has built a $25 million dollar revenue juggernaut on trust, the foundation of lasting success. Learn how to create an environment that engenders trust and propels high performance. Smarts: In most technical fields your formal education quickly becomes out of date. How do you keep up? Learn how the Mayo Clinic, Stanford University womens basketball team, and others stay on top by relentlessly pursuing an advantage through smarts. Teamwork: Since collaboration and innovation are a must in the global economy, effective teamwork is vital. Learn how global giant FedEx stays focused and how nimble Nest Labs relies on lean teams with cognitive diversity. Taste: Clever product design and integration are proxies for intelligence because they make customers feel smart. But taste goes further into deep emotional engagement. Specialized Bicycles calls it the elusive spot between data truth and human truth. How can you consistently make products or services that trigger these emotional touch points? Story: Companies that achieve lasting success have an enduring and emotionally appealing story. Whats your companys story? How do you tell it your way? Gain the ability to create a powerful narrative in a world where outsiders often exercise the louder voice. ??? ????????? - ???????? ??????? Forbes, ? ??????? ?? ????? ????????? ??????? «??????? ?????????», ?????????? ????????? ??? ?????????? ??????? ??????? ??????? ? ?????????. ? ??????? ???????? ?????????????? ??? Forbes on FOX ? 2001 ???? ??? ??? ??? ?????????? ??????????. ????????? ??????? ?????????? ????????????????????: ?? ???????????? ??????? Upside, ???????? Garage Technology Partners ? ???????? ??????-?????? ?????????? ?????? Churchill Club, ?????????????? 7500 ??????. ??????????? ???????? Ernst & Young ??????? ??? «???????????????? ????». ???????? ? 2004 ???? ????? ?????????? Life 2.0 ????? ???????????? ?? ?????? ??????? Wall Street Journal ? ????????? ??????-????. ????????? ????????????? ????????????, ????????? ? ?????? ????? ? ?????????? ??????.

Anbieter: ciando eBooks
Stand: 12.12.2017
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Book Review: The Lean Startup by Eric Ries - Cr...
4,99 € *
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It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide.Eric Ries 2011 bestseller The Lean Startup is a valuable guide for startup founders and aspiring entrepreneurs. Ries applies the methods of lean management to the creation and development of startups, with the aim of allowing users to reduce waste, optimise production processes and find out what their customers really want. The principles of his approach will help entrepreneurs to achieve sustainable growth and adapt rapidly to changes in their environment, which is vital given the uncertainty and risk which characterise most startups. The Lean Startup has won legions of devoted followers all over the world, and Ries innovative approach has been applied to many businesses across a wide range of sectors.This book review and analysis is perfect for: •Startup founders looking to ensure sustained growth•Entrepreneurs and anyone thinking of starting a company•Anyone interested in understanding this innovative approach to entrepreneurshipAbout 50MINUTES.COM | BOOK REVIEWThe Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.

Anbieter: ciando eBooks
Stand: 07.11.2017
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Amazon and the Rise of E-commerce - The story o...
4,99 € *
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Find out how Amazon conquered the world in just 50 minutes!In less than two decades, Amazon grew from a startup to become the world leader in online shopping, with hundreds of millions of customers around the world. However, the future did not always look so bright for the internet giant: its unconventional business model initially left investors worried, and it had to overcome the burst of the internet bubble that led to the collapse of many other young tech companies. In this concise and accessible guide, you will find out how Jeff Bezos was able to steer Amazon from its humble beginnings in a garage in Seattle to its current position as one of the most influential companies in the world.In 50 minutes you will:•Learn about Amazons history, from 1994 right up to the present day•Understand its innovative business model and find out why it was so successful•Identify the opportunities and challenges for online shopping in the futureABOUT 50MINUTES.COM | BUSINESS STORIESThe Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.

Anbieter: ciando eBooks
Stand: 07.11.2017
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Mobile Apps Revolution
5,92 € *
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Ever since mobile apps came into the market , they took over in almost every category (utilities, productivity, gaming, entertainment, lifestyle, social networking, and news). It is true that there is an app for everything. Why would this be important for your business you may ask? Well, 68% of Americans own a Smartphone. That is more than half the population in the US alone. That 68% of the population spends around 162 minutes on their Smartphone daily! Which means that by having a Smartphone app available for your consumers you can reach a wider audience and generate more profit your business. And, what does this mean for you? If youve created your own app, youll want to claim your piece of the pie and cash in on it. (And if you havent created an app, you may want to give it some thought.) Apps dont sell themselves. In fact, app marketing is one of the hottest and most contested marketing battlegrounds of the marketing era. With millions of apps, how do you stand above the crowd? How do you distinguish yourself in a crowded marketplace in which your innovative idea has already been iterated a thousand times? How do you get your app to the front of the crowd, to the top of the search results? Mobile Apps Revolution With the rapid growth of Smartphone and App users, its become a pivotal point to have an app for business presence. Within 2017 almost 90 Billion Apps have been downloaded. Therefore its very clear that how it will affect in any business point of view for reaching targeted customers. And now, with our incredible training guide right here, you have zero excuses not to get going and crush your engaged subscribers target. What is Mobile App Marketing? Find out the latest Mobile Apps marketing strategies and tips What app marketers should know about App Store Optimization? Important Steps for Developing a Successful Mobile App How much does it cost to make an app? How to use Facebook App Links for mobile app marketing? Find out the complete guide to Push Notification on Mobile App Boost your customer loyalty program with a mobile app How to promote your Mobile App on Google Play Store Find out best App Monetization Strategies How to measure Mobile App performance metrics? Mistakes to Avoid If You Want Your App to Be Successful Inside this Comprehensive guide well show you the tips which are already being used by some of the best marketers on the web.

Anbieter: ciando eBooks
Stand: 02.01.2018
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The Dragons Den Guide to Real-World Business Mo...
17,99 € *
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The experts from the Dragons Den show entrepreneurs how to match their product or service with the right business model It takes much more to start a successful business than just a great idea for a new product or service. As contestants on the show regularly find out the hard way, the wrong business model can sink even the best new idea. In The Dragons Den Guide to Real-World Business Models , potential entrepreneurs and small business owners will learn how to turn their product or service idea into a profitable business in the real world. These days, you have to be creative not just in what you sell, but in how you sell it. Your business model has to take advantage of the technology and constant connectivity that pervades modern life. The Dragons Den Guide to Real-World Business Models shows entrepreneurs how to pick the right business model, integrate it with the Internet, and launch quickly. And for those who dont yet have a business idea, the book offers great advice on coming up with one. Features practical, applicable advice for entrepreneurs who need to find a profitable, effective business model for their idea Ideal for aspiring entrepreneurs who dont want to repeat the same mistakes they see on the Dragons Den each week Written by John Vyge, a business plan analyst who advises entrepreneurs and investors on how to create winning business concepts If you have a great idea for a new business but dont know where to start or how to get your business off the ground, The Dragons Den Guide to Real-World Business Models is the perfect gateway to small business success. John Vyge is a Certified Financial Planner professional and business plan analyst who coaches and educates startup entrepreneurs and investors on how to create investor-ready business plans and sustainable business models around winning business concepts.

Anbieter: ciando eBooks
Stand: 12.12.2017
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Groupon, The Online Discount Phenomenon - The t...
4,99 € *
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Find out how Groupon exploded around the world in just 50 minutes!The online deal marketplace Groupon was founded in 2008 in response to ordinary citizens declining buying power during the global economic crisis. Its initial success was astounding: its early growth outstripped that of Google, Amazon and eBay, and its value reached $1 billion just 17 months after its creation. However, cracks soon began to show as partners complained of being forced into loss-marking contracts and investors deserted the company in droves, causing its share value to plummet. In response, Groupon has taken steps to reinvent itself through its new marketplace and direct purchasing options, leaving many onlookers uncertain but cautiously optimistic about the sites future.In 50 minutes you will:•Find out about Groupons business model and astonishing early successes•Understand the reasons for Groupons decline and the steps taken to remedy it•Identify Groupons competitors and the challenges facing the company in futureABOUT 50MINUTES.COM | BUSINESS STORIESThe Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.

Anbieter: ciando eBooks
Stand: 05.12.2017
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Spotify, Music for Everyone - The meteoric rise...
4,99 € *
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Find out how Spotify changed the way we listen to music in just 50 minutes!Spotify is a music streaming service which was launched in 2008. Its freemium business model, which allows users to choose between listening to music for free or paying a monthly subscription to access an ad-free version of the site, has attracted 140 million active users (of whom 60 million are paying subscribers) to the site, and has generated billions of dollars in revenue, although the site continues operating at a net loss and has drawn heavy criticism from other major players in the music industry. In this concise and accessible guide, you will find out how Spotify revolutionised music lovers listening habits, and discover how other key players in the music industry are reacting to this change.In 50 minutes you will:•Learn about Spotifys history, from its launch in 2008 right up to the present day•Understand the sites freemium business model•Discover the how the rise of streaming has affected the music industryABOUT 50MINUTES.COM | BUSINESS STORIESThe Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.

Anbieter: ciando eBooks
Stand: 05.12.2017
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YouTube, The Home of Vlogging - The rise of vid...
4,99 € *
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Find out how YouTube made video content accessible to all in just 50 minutes!YouTube is a video sharing platform which was launched in 2005. Although it was originally developed as a simple video sharing platform, it has evolved into one of the most popular websites on the internet, with one billion hours of content being watched on the site per day in 2017. Its influence has become so widespread that many of its users have launched highly successful careers in entertainment and other fields through the site. In this concise and accessible guide, you will find out how YouTube revolutionised the way video content is shared on the internet, how it has evolved over the years and what is in store for the site in the future.In 50 minutes you will:•Learn about YouTubes origins and evolution•Discover how Googles acquisition of the site influenced its development•Understand the challenges YouTube faces in todays online video streaming marketABOUT 50MINUTES.COM | BUSINESS STORIESThe Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.

Anbieter: ciando eBooks
Stand: 05.12.2017
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Entrepreneurial Marketing. Wie können Unternehm...
13,99 € *
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Studienarbeit aus dem Jahr 2016 im Fachbereich BWL - Unternehmensgründung, Start-ups, Businesspläne, Note: 1,0, Pädagogische Hochschule Weingarten, Sprache: Deutsch, Abstract: Unternehmensgründerinnen und -gründern steht wenig Startkapital zur Verfügung, um mit geeigneten Mitteln der Kommunikation für die Neueinführung eines Produktes am Markt zu werben. Daher scheitern viele in ihrem Vorhaben einer Produkteinführung. Zahlreiche Bücher über das Thema des Marketings finden sich bei der Suche nach einschlägiger Fachliteratur. Jedoch werden dort überwiegend klassische Marketingkonzepte vorgestellt, die sich nicht optimal für Start-Ups mit geringen finanziellen Ressourcen in ihrer Gründungsphase eignen und ohne weiteres für diese anwenden lassen. Um das Unternehmertum zu fördern, ist es unabdingbar, die Kommunikationskanäle, die eine Verbindung zwischen potentiellen Kundinnen bzw. Kunden und den Anbieterinnen bzw. Anbietern herstellen, zu schaffen. Die innovativen Gründerinnen und Gründer stehen einer besonderen Situation entgegen, denn sie sind am Markt und mit ihrem Produkt gänzlich unbekannt. Um ihnen das Überleben am Markt zu sichern, bedarf es daher einer anderen Marktstrategie als für bereits seit mehreren Jahren am Markt etablierten Unternehmen. Daher stellt sich die Frage: Wie können Unternehmensgründerinnen und -gründer mit Hilfe des Entrepreneurial Marketings trotz geringer finanzieller Ressourcen eine hohe Reichweite am Markt erzielen? Um das Risiko der vermeintlichen Liquidation zu minimieren, spielt die Implementation des Marketings bei Markteintritt und somit auch die Umsetzung einer erfolgstragenden Marketingstrategie eine erhebliche Rolle. In den folgenden Kapiteln wird zuerst auf die Definition und den Begriff des breitgefächerten Feldes des Marketings mit seinen Zielen eingegangen, um anschließend das Entrepreneurial Marketing davon abzugrenzen und konkrete Beispiele für die Umsetzung in der Praxis aufzuzeigen. Abschließend folgen ein Fazit und ein kleiner Ausblick, der sich aus den gewonnenen Erkenntnissen ergibt.

Anbieter: ciando eBooks
Stand: 26.12.2017
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Build Your Business In 90 Minutes A Day
14,99 € *
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A super practical guide to building a successful business by spending ninety minutes a day on the stuff that really matters. Have you got a brilliant business idea, but are not sure how to find the time to start making it a reality? Or perhaps you have your dream up and running but you need help to grow? Join best-selling author and multi-award winning entrepreneur, Nigel Botterill, and his co-author Martin Gladdish, as they explore the history, wisdom and uncanny natural phenomena that surrounds each 90 minute chunk of time that we live in and equip you with the tools to think big, grow fast and build your successful business in those 90–minute chunks! Build Your Business in 90 Minutes A Day reveals lessons from the true stories of everyday entrepreneurs who dedicate 90 minutes a day to building their success. Woven amongst these inspirational tales are the remarkable accounts of world-changing events from English history, space and popular culture, that were determined in just 90 minutes. Amidst pages of startling science fact surrounding this magical number, you will learn just how powerful it can be when applied to your life. An hour and a half will never seem quite the same again. Nigel has built eight separate million pound+ businesses from scratch and won a shed full of awards in the process. No one knows better than him what it takes to build big businesses fast! Designed to be read in just 90 minutes (plus a few extra bits) Packed with tools to help you think big, grow fast and build a successful business A mixture of wisdom, teaching and success stories from Nigel Botterill and the entrepreneurs he has helped

Anbieter: ciando eBooks
Stand: 26.12.2017
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