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The Soft Edge - Where Great Companies Find Last...
4,99 € *
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What Does it Take to Get Ahead Now-And Stay There? High performance has always required shrewd strategy and superb execution. These factors remain critical, especially given todays unprecedented business climate. But Rich Karlgaard-Forbes publisher, entrepreneur, investor, and board director-takes a surprising turn and argues that there is now a third element thats required for competitive advantage. It fosters innovation, it accelerates strategy and execution, and it cannot be copied or bought. It is found in a perhaps surprising place-your companys values. Karlgaard examined a variety of enduring companies and found that they have one thing in common; all have leveraged their deepest values alongside strategy and execution, allowing them to fuel growth as well as weather hard times. Karlgaard shares these stories and identifies the five key variables that make up every organizations soft edge: Trust: Northwestern Mutual has built a $25 million dollar revenue juggernaut on trust, the foundation of lasting success. Learn how to create an environment that engenders trust and propels high performance. Smarts: In most technical fields your formal education quickly becomes out of date. How do you keep up? Learn how the Mayo Clinic, Stanford University womens basketball team, and others stay on top by relentlessly pursuing an advantage through smarts. Teamwork: Since collaboration and innovation are a must in the global economy, effective teamwork is vital. Learn how global giant FedEx stays focused and how nimble Nest Labs relies on lean teams with cognitive diversity. Taste: Clever product design and integration are proxies for intelligence because they make customers feel smart. But taste goes further into deep emotional engagement. Specialized Bicycles calls it the elusive spot between data truth and human truth. How can you consistently make products or services that trigger these emotional touch points? Story: Companies that achieve lasting success have an enduring and emotionally appealing story. Whats your companys story? How do you tell it your way? Gain the ability to create a powerful narrative in a world where outsiders often exercise the louder voice. ??? ????????? - ???????? ??????? Forbes, ? ??????? ?? ????? ????????? ??????? «??????? ?????????», ?????????? ????????? ??? ?????????? ??????? ??????? ??????? ? ?????????. ? ??????? ???????? ?????????????? ??? Forbes on FOX ? 2001 ???? ??? ??? ??? ?????????? ??????????. ????????? ??????? ?????????? ????????????????????: ?? ???????????? ??????? Upside, ???????? Garage Technology Partners ? ???????? ??????-?????? ?????????? ?????? Churchill Club, ?????????????? 7500 ??????. ??????????? ???????? Ernst & Young ??????? ??? «???????????????? ????». ???????? ? 2004 ???? ????? ?????????? Life 2.0 ????? ???????????? ?? ?????? ??????? Wall Street Journal ? ????????? ??????-????. ????????? ????????????? ????????????, ????????? ? ?????? ????? ? ?????????? ??????.

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Stand: 12.12.2017
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Big Data For Small Business For Dummies
17,99 € *
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Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is-and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business. Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data thats been hiding right under their noses. With the help of this friendly guide, youll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions. Shows you how to use big data to make sense of user activity on social networks and customer transactions Demonstrates how to capture, store, search, share, analyse and visualise analytics Helps you turn your data into actionable insights Explains how to use big data to your advantage in order to transform your small business If youre a small business owner or employee, Big Data For Small Business For Dummies helps you harness the hottest commodity on the market today in order to take your company to new heights. Bernard Marr helps companies to better manage, measure, report and analyse performance. His leading-edge work with major companies, organisations and governments across the globe makes him an acclaimed and award-winning keynote speaker, researcher, consultant and teacher.

Anbieter: ciando eBooks
Stand: 12.12.2017
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Big Data For Small Business For Dummies
17,99 € *
ggf. zzgl. Versand

Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is-and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business. Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data thats been hiding right under their noses. With the help of this friendly guide, youll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions. Shows you how to use big data to make sense of user activity on social networks and customer transactions Demonstrates how to capture, store, search, share, analyse and visualise analytics Helps you turn your data into actionable insights Explains how to use big data to your advantage in order to transform your small business If youre a small business owner or employee, Big Data For Small Business For Dummies helps you harness the hottest commodity on the market today in order to take your company to new heights. Bernard Marr helps companies to better manage, measure, report and analyse performance. His leading-edge work with major companies, organisations and governments across the globe makes him an acclaimed and award-winning keynote speaker, researcher, consultant and teacher.

Anbieter: ciando eBooks
Stand: 07.11.2017
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Suborbital - Industry at the Edge of Space
35,69 € *
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The nascent commercial suborbital spaceflight industry will soon open the space frontier to commercial astronauts, payload specialists, scientists and of course, tourists. This book describes the tantalizing science opportunities to be offered when suborbital trips become routine within the next 12 to 18 months. It describes the difference in training and qualification necessary to become either a spaceflight participant or a fully-fledged commercial suborbital astronaut and it describes the vehicles this new class of astronauts will use. Anticipation is on the rise for the new crop of commercial suborbital spaceships that will serve the scientific and educational market. These reusable rocket-propelled vehicles are expected to offer quick, routine and affordable access to the edge of space along with the capability to carry research and educational crew members. Yet to be demonstrated is the hoped-for flight rates of suborbital vehicles. Quick turnaround of these craft is central to realizing the profit-making potential of repeated sojourns to suborbital heights. As this book outlines, vehicle builders still face rigorous shake-out schedules, flight safety hurdles as well as extensive trial-runs of their respective craft before suborbital space jaunts become commonplace. The book examines some of these cash and carry suborbital craft under development by such groups as Blue Origin, Masten Space Systems, Virgin Galactic and XCOR Aerospace and describes the hurdles the space industry is quickly overcoming en-route to the industry developing into a profitable economic entity. Seedhouse also explains how the commercial suborbital spaceflight industry is planning and preparing for the challenges of marketing and financing and how it is marketing the hiring of astronauts. It examines the role of commercial operators as enablers accessing the suborbital frontier and how a partnership with governments and the private sector will eventually permanently integrate the free markets innovation of commercial suborbital space activities. Dr. Erik Seedhouse worked as an Astronaut Training Consultant for Bigelow Aerospace in 2005, a company for whom he wrote the Spaceflight Participants Flight Surgeons Manual. He also developed astronaut-training protocols for future spaceflight participants and wrote and edited several chapters of Bigelow Aerospaces Astronaut Training Manual. Erik is a research scientist specializing in environmental life sciences and physiology, the subject in which he obtained his Ph.D. in Physiology while working for the European Space Agency between 1996 and 1998. In 2009, he was one of the final candidates for selection as an astronaut in the CSAs Astronaut Recruitment Campaign. He is a certified commercial suborbital astronaut who will fly a payload mission in 2014. He is also Training Director for Astronauts for Hire and for the last four years served as Director of Canadas Manned Centrifuge Operations.

Anbieter: ciando eBooks
Stand: 12.12.2017
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Think Like a Boss - 31 Tips to Grow Your Brand ...
10,69 € *
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Dreams dont work unless you do! Think Like a Boss is for the aspiring entrepreneur in all of us that want to live happy, fulfilling, and successful lives. Information is todays competitive edge, and Think Like a Boss is a comprehensive guide that will lead you straight through your entrepreneurial journey towards the road of success! This book is the key to unlocking youre ideal extraordinary life. Its time to make your dream a reality!

Anbieter: ciando eBooks
Stand: 07.11.2017
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Engineering and Enterprise - Inspiring Innovation
178,49 € *
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This book presents contributions from researchers, practitioners and professional institutions that published papers in the Proceedings of the Educating Enterprising Engineers and Scientists conference, held in London, UK on 17th June 2015. The topics considered range from educating engineers to giving a business edge and embedding entrepreneurship to achieve integrated education and curriculum innovation. Making an important contribution to the development and delivery of engineering education now and further into the future, this collection of papers shares knowledge and good practice in key ways to educate enterprising engineers and scientists looking to address complex global issues such as health & well-being, water, energy and food. Seeking ways to redefine and embrace sustainable development, this work puts forward the case for innovative science and engineering education to meet the demand for talent and leadership. Professor Rao Bhamidimarri is currently the Vice President and previously the Executive Dean of Science, Engineering and the Built Environment at London South Bank University. Before taking up his current role in 2007, he was the Dean of Engineering, Computing and Creative Industries at Edinburgh Napier University and prior to that, he was the Principal/Deputy Vice-Chancellor of Massey University at Palmerston North, New Zealand from 1999 to 2003. He has over 25 years of international experience in teaching and research, and strategic management in higher education. Rao gained his masters in chemical and biochemical engineering from the Indian Institute of Technology, Delhi and his PhD from the University of Queensland in Australia. He is an environmental engineer with extensive research and industrial experience. He has published extensively in peer- reviewed scientific journals and developed and implemented several large-scale environmental technology processes and systems. He was a Governing Board Member of the International Water Association for 18 years, having initiated or contributed to a number of environmental initiatives internationally. In recognition of his contribution to the water industry, he was made a Freeman of the City of London in 2012.

Anbieter: ciando eBooks
Stand: 14.11.2017
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Teaching the Entrepreneurial Mindset to Engineers
89,24 € *
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This book provides engineering faculty members and instructors with a base understanding of why the entrepreneurial mindset is important to engineering students and how it can be taught. It helps advance entrepreneurship education for all engineering students, and equips educators with tools and strategies that allow them to teach the entrepreneurial mindset. Divided into four parts, this book explores what the entrepreneurial mindset is, and why it is important; shows how to get started and integrate the mindset into existing coursework so that curricula can focus on both technical/functional concepts and entrepreneurial ones as well; guides readers through the growing multitude of conferences, journals, networks, and online resources that are available; and provides solid examples to get the reader started. This book is an important resource for engineering educators as they learn how to remain competitive and cutting-edge in a field as fast-moving and dynamic as engineering. Lisa Bosman , Ph.D. develops and facilitates faculty professional development experiences to incorporate the entrepreneurial mindset into the engineering classroom within the Opus College of Engineering at Marquette University. In addition, Lisa teaches a variety of engineering courses at the undergraduate and graduate levels, provides consulting related to the entrepreneurial mindset and best teaching practices, has received numerous grant awards to improve STEM curriculum, and is active within the Milwaukee start-up community. Prior to joining higher education, she worked with Harley-Davidson Motor Company, John Deere, and Oshkosh Corporation (formerly, Oshkosh Truck). Lisa received her Ph.D. in Industrial Engineering from the University of Wisconsin - Milwaukee. Stephanie Fernhaber , Ph.D. is an Associate Professor of Entrepreneurship within the Lacy School of Business at Butler University. She teaches a variety of entrepreneurial courses at the undergraduate and graduate levels including The Entrepreneurial Mindset, First-Year Business Experience, Real Business Experience, and Social Entrepreneurship. In addition to teaching, Stephanie conducts research in the areas of international entrepreneurship, networks and new venture strategy. Her background includes a combination of consulting, corporate finance and entrepreneurial initiatives. Stephanie received her Ph.D. in Entrepreneurship from Indiana University.

Anbieter: ciando eBooks
Stand: 07.11.2017
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Coping with Retail Giants - Gaining an Edge Ove...
96,29 € *
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Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector.

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Stand: 12.12.2017
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The Evolution of Economic and Innovation Systems
130,89 € *
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This book is at the cutting edge of the ongoing neo-Schumpeterian research program that investigates how economic growth and its fluctuation can be understood as the outcome of a historical process of economic evolution. Much of modern evolutionary economics has relied upon biological analogy, especially about natural selection. Although this is valid and useful, evolutionary economists have, increasingly, begun to build their analytical representations of economic evolution on understandings derived from complex systems science. In this book, the fact that economic systems are, necessarily, complex adaptive systems is explored, both theoretically and empirically, in a range of contexts. Throughout, there is a primary focus upon the interconnected processes of innovation and entrepreneurship, which are the ultimate sources of all economic growth. Twenty two chapters are provided by renowned experts in the related fields of evolutionary economics and the economics of innovation. Andreas Pyka is Professor of Economics and holds the chair of innovation economics at the Business and Economics Faculty of the University of Stuttgart-Hohenheim, Germany. He has degrees in management sciences and economics (University of Augsburg) and he received his PhD from the University of Augsburg. His main fields of research are industrial dynamics, Neo-Schumpeterian Economics and innovation networks drawing on numerical approaches, in particular agent-based modeling. John Foster is Professor of Economics at the University of Queensland, Brisbane, Australia, Fellow of the Academy of Social Science in Australia, Life Member of Clare Hall College, Cambridge, Director of the UQ Energy Economics and Management Group and past President of the International J.A. Schumpeter Society. He has degrees in Business (Coventry University) and Economics (University of Manchester); he received his PhD from the University of Manchester. His current research areas include: the macroeconomy as a complex adaptive system; evolutionary modeling of economic growth; the application of self-organization theory to statistical/econometric modeling in the presence of structural transition; the economics of innovation, the economics of renewable energy.

Anbieter: ciando eBooks
Stand: 12.12.2017
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Developments in Chinese Entrepreneurship - Key ...
101,64 € *
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Empirical evidence from cutting-edge research into the experiences and challenges of entrepreneurial activities and small business issues within China. David Ahlstrom, The Chinese University of Hong Kong Zhujun Ding, Tongji University, China Alex Newman, Monash University, Australia Yanyan Gao, Southeast University, China Jinghuai Zheng, Nanjing University, China Mingzhi Liu, University of Manitoba, Canada Yulin Shi, University of Manitoba, Canada Zhenyu Wu, University of Manitoba, Canada Hongyan Yang, Hong Kong Polytechnic University Ting Ren, Peking University, China Massimiliano Sassone, Independent, China Chenglong Zhang, Hubei Engineering University, China Shasha Wu, China Development Bank Hongyan Yang, Hong Kong Polytechnic University

Anbieter: ciando eBooks
Stand: 14.11.2017
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