Dont fight for customers, let them fight over you! Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who dont chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action? In Oversubscribed , entrepreneur and bestselling author Daniel Priestley explains why...and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money. Oversubscribed : Shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business Explains how to become oversubscribed, even in a crowded marketplace Is full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas Is written by a successful entrepreneur whos used these ideas to excel in the ventures he has launched
Research Paper (undergraduate) from the year 2016 in the subject Business economics - Company formation, Business Plans, grade: 1, Uppsala University, language: English, abstract: Within a world of emerging global markets and rapid technological development, there is a strong demand for entrepreneurship within established companies in order to stay competitive. According to different studies, there is a positive linkage between Corporate Entrepreneurship (CE) and companies performance, which leads to a strong demand from organizations to foster their entrepreneurial culture. The recruitment and selection function within Human Resource Management (HRM) is an essential driver to attract, develop, and retain entrepreneurial people within corporations. The literature proposes that companies should match their selection criteria to the identified dimensions of Entrepreneurial Orientation (EO). However, there is a lack of research if companies have specific HRM practices to select and retain entrepreneurial people. By investigating the recruitment requirements and development possibilities of Swedish-based companies, this study contributes empirical knowledge to the topic of how companies deal with HRM and CE. This information improves the understanding in the Corporate Entrepreneurship literature.
Bachelor Thesis from the year 2016 in the subject Business economics - Company formation, Business Plans, grade: 1,4, University of the Americas Puebla, language: English, abstract: Through the development of this business plan, the feasibility of launching a new carbonated soft drink on the Mexican market was analyzed. The analysis showed that there exists a huge potential for healthier beverages, especially in the upper classes as they are already more conscious of the importance of healthier nutrition. The companys beverage containing malt, hops and yeast not only looks like a healthy alternative but it also really offers a nutritive refreshment full of vitamins, which can perfectly respond to the upcoming market demand and at the same time distinguish itself perfectly from indirect competitors. At the moment of launch, the company will not have any direct competitor. Studies showed that 77% of health product purchases are functional; Maltural fits flawlessly in this product segment as it not only offers nutrition but also vegetable proteins, minerals like calcium and iron and various B vitamins.
Project Report from the year 2016 in the subject Business economics - Company formation, Business Plans, grade: A, Sophia Antipolis Campus (France); SKEMA Business School, language: English, abstract: The products we intend to produce are fine crystal handcrafted glasses. They are special in the way that they are all specifically designed and adapted to various different sorts of drinks. This kind of industry is showing a high potential of growth nowadays as more people than ever before enjoy all kinds of drinks and as the demand of drinking a good quality of wine or also other alcoholic and also non- alcoholic drinks increases it is from big importance to use suitable glasses with different wines and drinks. Our goal is to establish our products on the European market and to generate a market share of around 5%. The companys long term goals are to expand and to establish the brand image. Furthermore the goal is to achieve a sustainable profit margin of 20%. The main group to target are middle aged working people who are looking for an increased experience when drinking wine. But also younger people focus more and more on the glasses they are using to drink wine and other alcoholic drinks and therefore represent a growing hope group. From 2017 to 2018 we prospect an increase in sales of about 20% and from 2018 to 2019 of about 16%.This proves to our investors that we have steady growth rates and that our business will expand further. To Generate break even we should sell about 7413 glasses in the first year. Our projection of 2017 however show sales of about 20700 glasses and is therefore 179% above the breakeven point. In the second year we are even 190% above the breakeven point.
This book is a comprehensive, yet concise text that brings together all aspects of SME banking theories and empirical studies in one text. The book contains the latest policy debates on money creation and credit rationing and the relative role of demand-side and supply-side factors affecting SME financing. Readers will understand the borrower-specific, lender-specific and business environment drivers of bank finance for SMEs as well as the determinants of loan contract terms, particularly the risk premium and collateral. Readers will also understand how loan officers acquire proprietary information on SMEs and apply various lending techniques, such as financial statement lending, relationship lending and credit scoring to the loan underwriting process. In addition, the book also features recent trends on the rise of alternative finance intermediaries such as online peer-to-peer lenders and the competitive implications for traditional banks providing loans to SMEs. Findings from this work will thus be of particular interest to commercial bankers, bank-dependent small business borrowers as well as policy makers, and researchers in central banks, development banks, development agencies and international financial institutions.
Alexander Reichardt provides pertinent information on the business case for sustainable buildings, which offer a large potential to abate climate change, which can be achieved at relatively affordable costs compared to other industries. He discusses- although sustainable space offers verifiable advantages to tenants like lower operating expenses, higher employee productivity and reputation benefits -, the small empirical evidence that tenants indeed pay a rent premium for leasing this space. The author, therefore, analyses if sustainable buildings command a rent premium compared to comparable conventional buildings and what contributes to this rent premium. In addition, he analyses what kind of tenants primarily rent sustainable space. It is expected that the demand for sustainable space differs between industries as different industries have different motivations for renting sustainable space. Dr. Alexander Reichardt wrote his dissertation at the Real Estate Management Institute (REMI) of the EBS European Business School.
The St. Gallen Management Concept could be termed the DNA of the Integrated Business Model that is developed and detailed by Oliver D. Doleski. The practical St. Gallen Management Concept offers a good conceptual framework for the development of change, and increasingly dynamic change, which is now more than ever the key factor shaping business actions. The complexity arising from this very dynamism is becoming a defining characteristic of todays markets. Traditional methods and business models can deliver less than ideal results in this difficult environment. New approaches to business development are needed. To master complexity, these approaches must fully integrate all of the many and diverse aspects and demands of normative, strategic and operational management. Oliver D. Doleski is a management consultant. He actively involved in shaping changes on the German energy market and has published widely in the field.
Seminar paper from the year 2017 in the subject Business economics - Company formation, Business Plans, grade: 1.0, Bocconi University, course: Innovation in Services, language: English, abstract: Throughout the paper theoretical frameworks discussed during the course Innovation in Services at Bocconi University will be applied to describe and analyse the development of Snapchat as an innovative service. In the following the characteristics of Snapchat, its innovative features and evolution are introduced. The paper includes an analysis of the sectoral competitive environment, the demand and how it has influenced diffusion of innovation as well as prospects. The company Snapchat Inc. was founded by Evan Spiegel and co-founders Robert Murphy and Reggie Brown in September 2011. Today, it delivers the most popular app among teenagers in the United States, and was valued by investors at $18 billion. In 2016, Snapchat Inc. changed its name to Snap Inc.. The evolution of Snapchat has gone from an instant photo messaging app to becoming a brand network, a marketing platform, as well as live stream media. In short, the platform has morphed into combining the best of social networks, magazines and television in an omni-entertainment app.
Project Report from the year 2015 in the subject Business economics - Company formation, Business Plans, grade: 1,5, University of Applied Sciences Northwestern Switzerland, language: English, abstract: This paper develops a business plan for the fictional company getconnected.ch, which is a website that provides a platform for students and businesses in order to interact with each other. Thus, we want to become the number one platform for business / student interaction. The companys legal form is called Einfache Gesellschaft, managed by the two owners Jonas Josef and Oscar Merri. As the founders of the start-up are students, they have a good knowledge of the customer segment. Hence, they have been in the situation of needing the services offered by the start-up without having a facilitated access. Therefore, the website is built with the experience of the practical problem in mind. The website enables companies to upload business projects as well as vacancies targeted to students. On the other hand, students can directly apply for the projects and vacancies. Students can create a profile, which can be used as talent sourcing by companies. As such, the website provides the following databases: - Database of business projects - Database for vacant jobs, trainee programs, internships, etc. - Database of potential talents The main customers of Getconnected.ch are students and companies. Furthermore, universities and student unions are an important target group we will focus on. However, the website will be free of charge for students. Thus, revenues will only be generated by cooperations with universities / student unions and by advertisements on the website. This makes the website very attractive for students and companies, as it is free of charge. All the universities we have contacted are interested in the idea of Getconnected. As the number of students increases every year the demand of business projects, jobs, trainees and internships increases as well. In addition, the competitor analysis showed that no one provides all functionalities we offer. Therefore, we want to fill this gap and serve the increasing demand. Absolvent des Masterstudiengangs International Management (M.Sc.) an der Fachhochschule Nordwestschweiz (FHNW) mit weitläufiger Erfahrungen in qualitativer und quantitativer Forschung im Bereich der Wirtschaftswissenschaften. Aktuell ist Herr Josef Angestellter bei KMPG, als Wirtschaftsprüfer.
This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this revolution. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries. Christian Garavaglia is Assistant Professor at the Department of Economics Management and Statistics, University of Milano-Bicocca, and Research Affiliate at the ICRIOS (The Invernizzi Center for Research on Innovation, Organization, Strategy and Entrepreneurship), Bocconi University, Italy. His research interests include industrial organization, industrial dynamics, industry evolution, the economics of beer and consumer preferences for food. Johan Swinnen is Professor of Economics and Director of the LICOS Centre for Institutions and Economic Performance at the University of Leuven (KUL), Belgium. He is also Senior Research Fellow at the Centre for European Policy Studies (CEPS), Brussels, where he directs the programme on EU agricultural and rural policy. He was previously Lead Economist at the World Bank and Economic Advisor at the European Commission. He consults for the OECD, FAO, EBRD, UNDP, IFAD and to several Governments, and was coordinator of several international research networks on food policy, institutional reforms, and economic development. He was President-elect of the International Association of Agricultural Economists, a Fellow of the European Association of Agricultural Economists and President of the Beeronomics Society. He has published widely on political economy, institutional reform, trade, agricultural and food policy.