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The Lean Entrepreneur - How Visionaries Create ...
25,99 € *
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Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur The Lean Entrepreneur, Second Edition banishes the Myth of the Visionary and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently. The belief that innovative outliers like Steve Jobs and Bill Gates have some super-human ability to envision the future and build innovative products to meet needs that have yet to arise is a fallacy that too many fall prey to. This Myth of the Visionary does nothing but get in the way of talented managers, investors, innovators, and entrepreneurs. Taking a proven, measured approach, The Lean Entrepreneur will have you engaging customers, reducing time to market and budgets, and stressing your organizations focus on the power of loyal customers to build powerhouse new products and companies. This guide will show you how to: Apply actionable tips and tricks from successful lean entrepreneurs with proven track records Leverage the Innovation Spectrum to disrupt markets and create altogether new markets Use minimum viable products to drive strategy and conduct efficient market testing Quickly develop cross-functional innovation teams to overcome typical startup roadblocks The Lean Entrepreneur is your complete guide to getting your startup moving in the right direction quickly and hyper-efficiently.

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Stand: 07.11.2017
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The Lean Entrepreneur - How Visionaries Create ...
25,99 € *
ggf. zzgl. Versand

Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur The Lean Entrepreneur, Second Edition banishes the Myth of the Visionary and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently. The belief that innovative outliers like Steve Jobs and Bill Gates have some super-human ability to envision the future and build innovative products to meet needs that have yet to arise is a fallacy that too many fall prey to. This Myth of the Visionary does nothing but get in the way of talented managers, investors, innovators, and entrepreneurs. Taking a proven, measured approach, The Lean Entrepreneur will have you engaging customers, reducing time to market and budgets, and stressing your organizations focus on the power of loyal customers to build powerhouse new products and companies. This guide will show you how to: Apply actionable tips and tricks from successful lean entrepreneurs with proven track records Leverage the Innovation Spectrum to disrupt markets and create altogether new markets Use minimum viable products to drive strategy and conduct efficient market testing Quickly develop cross-functional innovation teams to overcome typical startup roadblocks The Lean Entrepreneur is your complete guide to getting your startup moving in the right direction quickly and hyper-efficiently.

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Stand: 07.11.2017
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Disciplined Entrepreneurship - 24 Steps to a Su...
5,49 € *
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24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs arent born with something special - they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the F word - focus - is crucial to a startups success Common obstacles that entrepreneurs face - and how to overcome them How to use innovation to stand out in the crowd - its not just about technology Whether youre a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. ???????? ???????? ?????? Martin Trust Center ? MIT, ??????? ?????? ??????-????? MIT Sloan School of Management. ????? ????????????? ??????? ???????? ? ?????????? ???????????????? ?????? ?? ????????????????? ????????????. ?? ?????? ? MIT 25 ??? ????????? ????????, ?????? ????????? ???????? ? ???????? ?????????? ? ????? ????????? ????????. ??????? ?????????? ?????????? ? Viisage Technology, ?????? ???????? ????????? ???????? ? 50 ?? 500 ??? ????????.

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Stand: 12.12.2017
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Big Data - Challenges for the Hospitality Indus...
9,99 € *
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Hotel companies who are able to deal with Big Data will create a sustainable competitive advantage. But what is Big Data and how can we use it in the Hospitality Industry? What is the distinctive value and what are key areas for a successful implementation? Michael Toedt explains in this book the biggest hurdle - the lack of knowledge within the senior management and the willingness to implement the necessary changes - and gives hoteliers recommendations to avoid the main failures. Dr. Michael Toedt is Managing Partner and CEO of Toedt, Dr. Selk & Coll. He is responsible for the fields of marketing technology, consulting and data protection. Besides his activities with Toedt, Dr. Selk & Coll., he is assistant lecturer at the University of Applied Sciences of Munich and as guest lecturer at various universities such as the University of Applied Sciences of Bad Honnef or Kempten and responsible as HSMA vice president for the South-East region. Dr. Michael Toedt has published also a lot of articels and whitepapers about CRM and Marketing and the book Big Data - Challenges for the Hospitality Industry and is also reviewer of the International Journal of Economic Sciences.

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Stand: 07.11.2017
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The Business Model Canvas - Let your business t...
4,99 € *
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Ready to take your business to the next level? Find out everything you need to know about the Business Model Canvas with this practical guide.An increasing number of people are taking the plunge and creating their own businesses, choosing to be their own boss and create their own profits. Yet this is no mean feat, which is why it is essential to have a solid business plan. This guide will teach you all about the Business Model Canvas and how it can increase your value proposition, and improve your company. In 50 minutes you will be able to:•Identify the nine factors affected by the Business Model Canvas and why they are important •Analyse concrete applications of the Business Model Canvas with real-life case studies•Learn more about the limits and criticism of the tool, so that you can apply the BMC effectively and use it alongside other complementary toolsABOUT 50MINUTES.COM| COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

Anbieter: ciando eBooks
Stand: 07.11.2017
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Marketing with Social Media - 10 Easy Steps to ...
14,99 € *
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Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, youll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. Youll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is packed full of tips, traps to avoid and social media success stories, plus information on the newer platforms including Vine and Instagram. Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining full control over your message. Marketing with Social Media shows you how best to shape your social media strategy to suit your particular business, with practical advice and expert insight into the components of a successful campaign. Youll learn to: Create a profitable social media strategy for your business Exploit each platform to reap the highest returns Master the basics of each platform, and optimise your content Shape your reputation and promote your social media efforts Early success is important to the longevity of a resource-poor companys campaign. When done correctly, social media can propel a small business into unprecedented profitability, whereas misguided or half-hearted attempts result in wasted time. For small business owners seeking increased exposure without increased expenses, Marketing with Social Media is a roadmap to online social media campaigns. LINDA COLES is a social media specialist helping businesses make the most of online tools to grow their customers and networks. A conference speaker and author on building relationships, she also consults on how to use relationships, online and off, as a way to grow your business connection base and network online effectively.

Anbieter: ciando eBooks
Stand: 12.12.2017
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Marketing with Social Media - 10 Easy Steps to ...
14,99 € *
ggf. zzgl. Versand

Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, youll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. Youll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is packed full of tips, traps to avoid and social media success stories, plus information on the newer platforms including Vine and Instagram. Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining full control over your message. Marketing with Social Media shows you how best to shape your social media strategy to suit your particular business, with practical advice and expert insight into the components of a successful campaign. Youll learn to: Create a profitable social media strategy for your business Exploit each platform to reap the highest returns Master the basics of each platform, and optimise your content Shape your reputation and promote your social media efforts Early success is important to the longevity of a resource-poor companys campaign. When done correctly, social media can propel a small business into unprecedented profitability, whereas misguided or half-hearted attempts result in wasted time. For small business owners seeking increased exposure without increased expenses, Marketing with Social Media is a roadmap to online social media campaigns. LINDA COLES is a social media specialist helping businesses make the most of online tools to grow their customers and networks. A conference speaker and author on building relationships, she also consults on how to use relationships, online and off, as a way to grow your business connection base and network online effectively.

Anbieter: ciando eBooks
Stand: 07.11.2017
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The Dragons Den Guide to Real-World Business Mo...
17,99 € *
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The experts from the Dragons Den show entrepreneurs how to match their product or service with the right business model It takes much more to start a successful business than just a great idea for a new product or service. As contestants on the show regularly find out the hard way, the wrong business model can sink even the best new idea. In The Dragons Den Guide to Real-World Business Models , potential entrepreneurs and small business owners will learn how to turn their product or service idea into a profitable business in the real world. These days, you have to be creative not just in what you sell, but in how you sell it. Your business model has to take advantage of the technology and constant connectivity that pervades modern life. The Dragons Den Guide to Real-World Business Models shows entrepreneurs how to pick the right business model, integrate it with the Internet, and launch quickly. And for those who dont yet have a business idea, the book offers great advice on coming up with one. Features practical, applicable advice for entrepreneurs who need to find a profitable, effective business model for their idea Ideal for aspiring entrepreneurs who dont want to repeat the same mistakes they see on the Dragons Den each week Written by John Vyge, a business plan analyst who advises entrepreneurs and investors on how to create winning business concepts If you have a great idea for a new business but dont know where to start or how to get your business off the ground, The Dragons Den Guide to Real-World Business Models is the perfect gateway to small business success. John Vyge is a Certified Financial Planner professional and business plan analyst who coaches and educates startup entrepreneurs and investors on how to create investor-ready business plans and sustainable business models around winning business concepts.

Anbieter: ciando eBooks
Stand: 12.12.2017
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UnProfessional - How a 26-year-old University D...
13,99 € *
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A young Australian entrepreneur and self-made millionaire presents a counterintuitive guide to succeeding in todays business world To be unprofessional is not to be disrespectful. It is not to be reckless or lazy. It is not to be unpunctual, badly presented or poorly spoken. To be unprofessional is to be real. It is to create a vision that is unborrowed from the past. It is to develop products that genuinely wow your audience. It is to think of marketing strategies that the management consultants dont have diagrams or buzz words for yet. It is to think original thoughts and speak of proactive ideas that havent yet been documented in the academic playbooks. At just 26 years old, Jack Delosa knows more than youd expect about business and entrepreneurship. A self-made millionaire by 24, Delosa is an award-winning entrepreneur and educator who has built several start-ups into successful thriving businesses. In UnProfessional, Delosa reflects on his business adventures and offers practical how-to advice on topics such as becoming a market leader on a shoestring budget, becoming the go-to person in your industry to win more business faster, how to manage and lead other people toward your vision and why its important to fail fast. The business world has changed. What worked in the past will not work today. Offering a fresh perspective on the challenges of starting and running a successful business, UnProfessional is an ideal guide for Australias current crop of forward-thinking entrepreneurs of any age.

Anbieter: ciando eBooks
Stand: 12.12.2017
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Scaling up excellence - Getting to more without...
4,99 € *
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In Scaling Up Excellence, bestselling author Robert Sutton and Stanford colleague Huggy Rao tackle a challenge that determines every organizations success: scaling up farther, faster, and more effectively as a program or an organization creates a larger footprint. Sutton and Rao have devoted much of the last decade to uncovering what it takes to build and uncover pockets of exemplary performance, to help spread them, and to keep recharging organizations with ever better work practices. Drawing on inside accounts and case studies and academic research from a wealth of industries - including start-ups, pharmaceuticals, airlines, retail, financial services, high-tech, education, non-profits, government, and healthcare -- Sutton and Rao identify the key scaling challenges that confront every organization. They tackle the difficult trade-offs that organizations must make between Buddhism versus Catholicism -- whether to encourage individualized approaches tailored to local needs or to replicate the same practices and customs as an organization or program expands. They reveal how the best leaders and teams develop, spread, and instill the right mindsets in their people -- rather than ruining or watering down the very things that have fueled successful growth in the past. They unpack the principles that help to cascade excellence throughout an organization, as well as show how to eliminate destructive beliefs and behaviors that will hold them back.

Anbieter: ciando eBooks
Stand: 12.12.2017
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