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Big Data - Challenges for the Hospitality Indus...
9,99 € *
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Hotel companies who are able to deal with Big Data will create a sustainable competitive advantage. But what is Big Data and how can we use it in the Hospitality Industry? What is the distinctive value and what are key areas for a successful implementation? Michael Toedt explains in this book the biggest hurdle - the lack of knowledge within the senior management and the willingness to implement the necessary changes - and gives hoteliers recommendations to avoid the main failures. Dr. Michael Toedt is Managing Partner and CEO of Toedt, Dr. Selk & Coll. He is responsible for the fields of marketing technology, consulting and data protection. Besides his activities with Toedt, Dr. Selk & Coll., he is assistant lecturer at the University of Applied Sciences of Munich and as guest lecturer at various universities such as the University of Applied Sciences of Bad Honnef or Kempten and responsible as HSMA vice president for the South-East region. Dr. Michael Toedt has published also a lot of articels and whitepapers about CRM and Marketing and the book Big Data - Challenges for the Hospitality Industry and is also reviewer of the International Journal of Economic Sciences.

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Stand: 11.07.2017
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Starting a Business All-In-One For Dummies
20,99 € *
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All the practical advice you need for starting a business Starting a business? Dont sweat it! Reflecting todays unique opportunities and challenges, Starting a Business All-In-One For Dummies is packed with everything you need to manage your personal and business risks and successfully navigate your first year in business. Written in plain English and packed with simple, step-by-step instructions, it shows you how to start up your dream business from scratch, write a winning business plan, secure financing, manage your risks successfully, navigate your first year of operation, and much more! The information inside is amassed from 11 bestselling For Dummies books, covering everything from franchising and home-based businesses to bookkeeping, accounting, branding, and marketing. If youre a go-getter looking for a way to launch a great idea and be your own boss, Starting a Business All-In-One For Dummies prepares you to beat the odds and become successful in your sector. Covers proven strategies on successfully branding and marketing your business Includes step-by-step guidance on keeping on top of the books Provides coverage of employee engagement and motivating employees Offers helpful hints for overcoming obstacles in starting a business Whether youre an aspiring entrepreneur or an expert looking to innovate, Starting a Business All-In-One For Dummies is the only reference youll need to start a business from the ground up.

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Stand: 11.07.2017
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Business Plan Checklist - Master one of the mos...
3,99 € *
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Master one of the most important skills in businessThis book is a practical and accessible guide to understanding and creating a business plan checklist, providing you with the essential information and saving time.In 50minutes you will be able to: • Understand the 9 key steps you must follow when creating any business plan and what each step involves • Use your business plan to guide your new business or products, predict turnover and anticipate future challenges • Use your concrete business plan to grab the interest of investors and funding providers, using data and market research to convince them of the feasibility of your planABOUT 50MINUTES.COM | Management &Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

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Stand: 11.07.2017
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Remote - Office not required
3,99 € *
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The work from home phenomenon is thoroughly explored in this illuminating new book from bestselling 37signals founders Fried and Hansson, who point to the surging trend of employees working from home (and anywhere else) and explain the challenges and unexpected benefits. Most important, they show why - with a few controversial exceptions such as Yahoo -- more businesses will want to promote this new model of getting things done. The Industrial Revolutions under one roof model of conducting work is steadily declining owing to technology that is rapidly creating virtual workspaces and allowing workers to provide their vital contribution without physically clustering together. Today, the new paradigm is move work to the workers, rather than workers to the workplace. According to Reuters, one in five global workers telecommutes frequently and nearly ten percent work from home every day. Moms in particular will welcome this trend. A full 60% wish they had a flexible work option. But companies see advantages too in the way remote work increases their talent pool, reduces turnover, lessens their real estate footprint, and improves the ability to conduct business across multiple time zones, to name just a few advantages. In Remote, inconoclastic authors Fried and Hansson will convince readers that letting all or part of work teams function remotely is a great idea--and theyre going to show precisely how a remote work setup can be accomplished. ??????? ????? ? ????? ?????????? ??????? - ???????? ???????????????, ?????????? ???????? 37signals. ???????????, ?????????? ???? ????????? (? ??????? ????? 39 ?????????? ???????????!), ?????????? ????? 3 ????????? ??????? ?? ????? ????. ????? ??? Basecamp - ??????? ?????????? ?????????, Backpack -??????? ?????????? ????????, Highrise -??????? CRM ? ?????????? Campfire. ????? ? ??????? - ?????? ??????????? Getting Real. ?? ???? Signal vs. Noise - ???? ?? ????? ??????????, ?? ???? ????????? ?????? 114 000 ???????!

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Stand: 11.07.2017
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Starting a Business All-In-One For Dummies
20,99 € *
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All the practical advice you need for starting a business Starting a business? Dont sweat it! Reflecting todays unique opportunities and challenges, Starting a Business All-In-One For Dummies is packed with everything you need to manage your personal and business risks and successfully navigate your first year in business. Written in plain English and packed with simple, step-by-step instructions, it shows you how to start up your dream business from scratch, write a winning business plan, secure financing, manage your risks successfully, navigate your first year of operation, and much more! The information inside is amassed from 11 bestselling For Dummies books, covering everything from franchising and home-based businesses to bookkeeping, accounting, branding, and marketing. If youre a go-getter looking for a way to launch a great idea and be your own boss, Starting a Business All-In-One For Dummies prepares you to beat the odds and become successful in your sector. Covers proven strategies on successfully branding and marketing your business Includes step-by-step guidance on keeping on top of the books Provides coverage of employee engagement and motivating employees Offers helpful hints for overcoming obstacles in starting a business Whether youre an aspiring entrepreneur or an expert looking to innovate, Starting a Business All-In-One For Dummies is the only reference youll need to start a business from the ground up.

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Stand: 11.07.2017
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Growing Pains - Building Sustainably Successful...
45,99 € *
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An insightful and practical toolkit for managing organizational growth Growing Pains is the definitive guide to the life cycle of an organization, and the optimization strategies that make the organization stronger. Whether growth is rapid, slow, or not occurring at all, this book provides a host of solid tools and recommendations for putting everything in order. Now in its fifth edition, this invaluable guide has been fully updated to reflect the current economic climate, and includes new case studies and chapters discussing nonprofit life cycle tools, leadership challenges and the leadership molecule, and real-world applications of the frameworks presented. The latest empirical research is presented in the context of these ideas, including new data on strategic organizational development. Mini-cases that illustrate growth management issues have been added throughout, with additional coverage of international entrepreneurship and companies that provide a frame of reference for the perspective being developed. Growing pains are normal, and a valuable indicator of organizational health, but they indicate the need for new systems, processes, and structure to support the organizations size. This book provides a practical framework for managing the process, applicable to organizations of all sizes. Understand the key stages of growth and the challenges of each Measure your organizations growing pains and development Deploy new tools that facilitate positive organizational development Make the necessary transitions required to ensure sustainable success Some companies, even after brilliant beginnings, lose their way as growth throws them for a loop. Growing Pains identifies the underlying factors that promote long term success, and gives you a framework for successfully managing the transitions of growth.

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Stand: 11.07.2017
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War management - Business wargaming for busines...
3,99 € *
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Comment rendre ludique la stratégie dentreprise ? De quelle manière faire face à la Mondialisation ? Que puis-je faire face à mes concurrents ?War Management se présente comme une réponse pratique aux problématiques actuelles des affaires en synthétisant les concepts du wargame et du management.Le wargame ou jeu de guerre consiste à simuler la stratégie et les conflits militaires sur la base de jeux de figurines, de jeux de plateau ou de jeux vidéo.Face à lintensification concurrentielle et la déréglementation des marchés, les organisations se retrouvent littéralement plongées dans une véritable guerre économique.Pour composer avec cet environnement hostile, appliquer les mécanismes de la stratégie militaire au monde de lentreprise apparaît comme opportun.EXTRAITMondialisation incontrôlée, évasion fiscale galopante, délocalisations brutales, concurrence déloyale, avènement du low cost... le monde (économique) nous apparaît de plus en plus disputé, inhumain et chaotique.Dans cet environnement hostile, les entreprises usent des méthodes managériales et commerciales les plus agressives pour conserver ou accroître leurs parts de marché.Cette pression concurrentielle croissante (op)pose les différents acteurs économiques comme de véritables ennemis en quête de domination de leur marché par lannihilation des challengers.À PROPOS DE LAUTEURRaphaël Baron est un jeune manager à lexpérience professionnelle multiple et confirmée. De formation supérieure en marketing, il enseigne cette discipline au sein décoles de commerce, duniversités ou de centres de formation. Passionné de stratégie, il pratique activement le wargame ou jeu de guerre depuis son adolescence.La volonté dassocier ses deux passions pour le wargame et le marketing la amené à mettre au point une méthode transposable en ressources humaines et en formation et à en écrire les principes et les applications dans cet ouvrage : War Management.

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Stand: 11.07.2017
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International Business - New Challenges, New Fo...
106,99 € *
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Provides an in-depth analysis of some of the most recent challenges for international businesses, such as corporate social responsibility and the phenomenon of outward foreign direct investment from China. Reflects on the new perspectives in international business by presenting the experience of successful business experts in the field. KENNETH AMAESHI Senior Lecturer in Strategy & International Business at the University of Edinburgh Business School, UK FREDERICK AHEN Researcher at the University of Turku, Finland TAMER CAVUSGIL Fuller E. Callaway Professorial Chair and Director at the Institute of International Business, Robinson College of Business, Georgia State University, USA DIANA A. FILIPESCU Professor at the Autonomous University of Barcelonas Foundation, Spain LAN GAO Research Associate in the School of Business and Economics, Loughborough University, UK PERVEZ N. GHAURI Professor at Kings College, University of London, UK BIRGIT HAGEN Researcher at the University of Pavia, Italy YONG KYU LEW Doctoral Researcher at the Comparative and International Business Research Centre, Manchester Business School - Centre for International Business Education and Research, UK JIA LI Researcher at the University of Edinburgh Business School, UK LING LIU Lecturer at University of Edinburgh Business School XIAO HUILIU Professor of international business at the School of Business and Economics, Loughborough University, UK VOLKER MAHNKE Professor of International Business and Director of Research at the University of Edinburgh Business School, UK FRANK MCDONALD Professor of International Business at Bradford University School of Management and Director of the Bradford Centre in International Business, UK JORGE MONGAY Lecturer of International Business at Autonomous University of Barcelona, Spain NIINA NUMMELA Professor of International Business at the Turku School of Economics, University of Turku, Finland TAEKYUNG PARK Lecturer of strategic management at Yeungnam University, South Korea SAMI SAARENKETO Professor of International Marketing at the School of Business, Lappeenranta University of Technology, Finland THOR SIGFUSSON PhD student in International Business at the University of Iceland, Iceland RUDOLF R. SINKOVICS Professor of International Business and co-director of the Comparative and International Business Research Centre at Manchester Business School, UK YUE XU Lecturer on International Business at the Hull University Business School, UK ANTONELLA ZUCCHELLA Professor of Marketing and International Entrepreneurship at the University of Pavia, Italy

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Stand: 11.07.2017
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More than Family - Non-Family Executives in the...
28,88 € *
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Hiring and working with non-family managers can present challenges to the family business. However, it is essential to create an environment in which non-family managers can suceed for the good of the business and the good of the family. This book explores the processes of hiring, managing, and retaining talented outside executives.

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Stand: 11.07.2017
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Social Responsibility, Entrepreneurship and the...
117,69 € *
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An exploration of the interplay between social responsibility, entrepreneurship and the common good which is organized into four sections: business and the common good; educating responsible entrepreneurs; corporate social responsibility (CSR) challenges and the common good; and CSR and entrepreneurship in emerging economies

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Stand: 11.07.2017
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